Everyone “knows” innovation happens when five people in a coworking space whip up an MVP in a week.
Corporations? Nah, they’re all “waiting for approval until 2030,” everything’s slow and painful.
And yet — DHL just proved everyone wrong.
Think about it: thousands of employees, millions of routes — and they rolled out Generative AI so well that even startups could take notes. They built an internal GenAI Hub — basically a sandbox where you can test anything: automate HR requests, generate maps from satellite data, you name it.
Here’s what happened:
⚡️ Couriers now drive along routes built by AI — factoring in traffic, weather, priorities — literally everything.
⚡️ Developers write code faster thanks to AI assistants.
⚡️ People stopped wasting time on IT and HR routine — GPT bots handle it all.
In numbers? Productivity up by 14%, tons of time freed up.
But you know what’s the best part? Not even the numbers. It’s the fact they stopped being afraid to experiment. They built a “sandbox” where you can test, fail, learn, and try again — without breaking anything critical.
That’s the essence: you don’t have to be a startup to innovate. You can be a giant — and still move in small, flexible steps.
If DHL can pull this off at a global logistics scale, any business can embed AI into hiring, sales, project management — anywhere.
So yeah, broaden your horizons. Look at others’ cases, adapt them. Don’t wait for the market to change — it already has.
Subscribe here — let’s go get some fresh ideas.
